Telus

Gopher Leads Helps Telus Increase Sales by Tapping into Frontline Employees to Generate Lead Referrals

Telus Communications provides Wireless and Internet services across Canada, along with TV and Home Phone services across Canada. Telus wanted to increase the number of leads in their sales pipeline by incentivizing their technicians. To do so they rolled out a Gopher Leads campaign to their Western district.

41%

Close Rate (success)

Leads captured on the program that have closed.

165 Services Added in 60 days

Key
Insights

  • 41% Sales conversion rate from lead capture to new closed-won business
  • Median time from lead generation to a sale was under 5 days with the fastest lead closing in 1.6hrs
  • Communication throughout the division was strengthened, techs and salespeople now work together
  • 1.81 successful new deals per technician per year
  • 165 services added through Gopher Leads in under 3 months

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