CRM Tag

CRM implementation projects often have multiple benefits, from staff morale to a very specific ROI for a particular business line. Quantifying the success of a project is a worthwhile exercise because it enables you to assess parts that didn’t go so well and then look to rectify them in the future....

"Some of the most effective sales performance optimization strategies are counter-intuitive, running in the face of conventional sales wisdom." - Ken Thompson An integral part of increasing your bottom line comes down to maximizing your sales team's financial performance. The key to this is how your team executes and uses the available resources....

Proper sales management and technology (including CRM implementation) is part of building a stable foundation for your business. In order to grow your company, you must constantly be on the hunt for solid new business opportunities - these are your leads.  More importantly, it is how you manage and nurture these leads that translate...

At Gopher, we are masters of lead generation. However, when leads come in, it is how you manage them that converts them into business. This past month we have been very busy with inbound customers and searching for the right Customer Relationship Management. In the process of choosing a CRM,...