North Star Mat

Gopher allows North Star Mats’ Route Reps to become an impactful part of their sales team

North Star Mat has been exceeding clients expectations for nearly 50 years. They specialize in heavy duty mats, facility services, and towel services. They are based out of Michigan, USA. North Star wanted to include their Route reps in growing sales and service. Rewarding them to make an impactful contribution to sales. They rolled out a Gopher Leads program which has been running successfully to this day!


Employee Engagement (within 2 weeks)

77% of employees sent leads within the first 2 weeks of the program.



23% of qualified leads sent closed successfully.

Gopher Leads has allowed the opportunity for our route representatives to also become an impactful part of our sales team.


  • 4.2 leads per user per month
  • 23% conversion rate
  • RSRs could now contribute provide high impact leads to the sales team
  • Communication improved between teams, management had full oversight
  • Faster sales engine – Average close time: 5 days,
  • From the frontline to action by sales: 4 minutes,
  • 77% of staff actively sent leads within the first 15 days of the pilot