How to Retain Drivers In the Waste Industry

How to Retain Drivers In the Waste Industry

How to Retain Drivers In the Waste Industry

“50% of Drivers leave Waste Companies to make more money”– Waste360

There is a serious driver drought occurring in the Waste Industry right now. Haulers around North America are struggling to retain their drivers, the foundation of their business. It is imperative that Waste companies evaluate how they plan to attract and retain competent driver talent. In fact, a recent Hireright survey said that 59% of companies in the industry deem this as their top challenge.

“The average number of new drivers needed per year over the next 10 years is 96,178”Waste360

With a massive demand and a low supply a lot of companies are left scrambling. The number one reason drivers are leaving is to make more money. Lets face it, being a hauler is a tough job and it takes a strong employee to fulfil this role. If they feel under compensated or even appreciated why would they stay?

Now there is a new and innovative solution companies can deploy to overcome their dwindling driver roster. The most effective way that waste haulers can train and retain top talent is through Gopher Leads.

One of the founding principals of Gopher Leads is to appreciate and nurture your frontline. Our campaigns have given drivers an opportunity to not only supplement their income but feel more connected to the team and business as a whole.

Driver reasons
Gopher Leads incorporates 4 of the 8 retention tactics companies are using into one elegant platform – 3 of which are in the top 4. The app was designed to be simple and engaging for waste drivers.

‘With Gopher Leads, when you say “every member of our company makes a valuable contribution” you get to mean it and everyone gets a reminder, right in their bank account.’ – Sahand Sojoodi, CEO

As freight demand rises and the workforce ages recruiting the best drivers has become very competitive. The inherent value of Gopher Leads is it can be used as a hiring tool. Drivers that know they will be appreciated and rewarded through your Gopher campaign are much more likely to choose you as an employer. With all the frontline content we generate, employees will immediately see the benefit of being on a Gopher campaign, whether it means getting that new flatscreen TV they wanted or a trip down south.

A recent pilot client, Urban Waste Recycling, has found Gopher leads very effective at making sales and operations work together strengthening their company culture. Read the testimonial here.

To find out more about Gopher Leads and your business, please Contact Us for a Free Pilot.