CityWest

Gopher Leads Helps CityWest Rally Employees to Increase Sales by Making Referrals Easy

CityWest provides a superior customer experience to their customers across the North, who subscribe to Internet, TV, and phone services. They employ over 80 people in Prince Rupert, Terrace, Kitimat, and Smithers, who connect over 15,000 local residences and businesses to the world. CityWest wanted to increase the number of leads in their sales pipeline by giving their employees an easy way to capture opportunities. They rolled out a Gopher Leads pilot program which was deemed successful to launch company-wide in under 1 month!

51%

Close Rate (success)

Leads captured on the program that have closed.

60%

Employee Engagement (within 2 weeks)

60% of employees sent leads within the first 2 weeks of the program.

Key
Insights

  • 50.7% Sales conversion rate from lead capture to new won business in under 3 months (updated)
  • Platform ease of use and transparency improved communication between teams
  • Faster sales engine – Average close time: 127 hours,
  • Fastest close time: 4.5 hours,
  • From the frontline to action by sales: 2 hours
  • 60% of staff actively sent leads within the first 15 days of the pilot
  • 12 new closed deals per technician per year (based on 1-month metrics)

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