Canada Fibers

Gopher Leads Helps Urban Waste Grow New Business Revenue While Making Drivers Happier

Canada Fibers – Urban Waste Recycling provides customers with integrated environmental solutions. To gain higher sales momentum and increase pipeline activity, a division of Canada Fibers, Urban Waste Recycling engaged Gopher Leads to roll out a frontline driver lead program in 2016.

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Key
Insights

  • Higher employee engagement: In just the first month, 70 quality leads submitted, 8 proposals sent, resulting in 2 new deals won
  • Drivers and salespeople built excellent camaraderie, strengthened communication across the whole company
  • On average an extra 124 qualified leads per month
  • Increased driver satisfaction and retention

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