Campaign Success Story

Progressive Waste Solutions is one of North America’s largest full-service waste management companies.  They provide services to commercial, industrial, municipal and residential customers across North America. Progressive ran a frontline lead program powered by Gopher in one of their Ontario divisions, below are the results.

Business Challenges

• Needed a way to increase their sales pipeline activity
• Wanted to sell more services to existing customers and knock out competitor bins in neighbouring locations
• Looking to engage their drivers attempting to increase communication across the whole company especially between drivers and salespeople


• 14.2% Conversion Rate (From capture to new business)
• From 0 to 36+ leads per driver on average annually
• Stronger communication between the sales team and frontline
• 94% of leads submitted were rated high quality and actionable by management.

Progressive strikes gold by un-tapping driver potential

Progressive needed a way to increase the number of leads in the top of their funnel. The industry is very competitive. The frontline lead program they ran focused on taking business from competitors in neighbouring locations. Gopher Leads enabled them to capitalize on this, as well as submit new leads and competitive sale opportunities from the road. This made it easy for drivers to capture leads using Gopher, and for the sales team to act on them immediately. Communication throughout the division was strengthened, drivers and salespeople were working together. With Gopher Leads, Progressive was given a leg-up in the increasingly competitive waste industry.