Gopher Leads Helps ORCA Develop New Business Partners While Growing Employee Potential

ORCA develops, manufactures and markets a food waste solution, which consists of a machine that sustainably processes food waste.

To help increase warm leads, and speed up the sales cycle, ORCA rolled out a Gopher Leads campaign to the whole organization. They also created a partnership program with other companies to refer them leads.

Key Objectives

- Quickly grow their sales pipeline, customers and sales

- Update old practices – team members had to manually email or call in leads

- Integrate with current CRM

- Provide sales team needed access to relevant and warm leads

- Grow partnership program

“The Gopher Leads campaign at ORCA truly opened our eyes to the potential we had on the frontline. The ability to set goals and measure this potential makes the platform very special.”


Spiro Frangos
Senior Vice President
ORCA, Canada

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Score Card & Findings

- Over $70,000 new business contract acquired in the first two months using Gopher Leads.

- Communication across the whole organization was strengthened.

- Quicker turn around from lead generation to lead conversion.

- Successful integration with Salesforce. Set performance goals were met and measured.