03 Aug How to Run a Better Fleet
The key to running a better fleet is a happier fleet. We at Gopher Leads have put together 3 ways to make your drivers feel more fulfilled in their job. Every executive knows that one of the keys to a lucrative business are your customer facing employees. Ensuring they are happy enables them to perform their job better keeping your customer satisfied.
“To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup
1. Engage Your Team
The most important thing to consider when keeping your employees happy is engagement. An engaged employee is more aware, effective, and fulfilled because they are nurtured, respected and attentive. Through checking in on your drivers and using different engagement tactics they will feel more appreciated and ultimately happier. This will drive down attrition helping you retain experienced, well-trained talent.
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” – Jack Welch, former CEO of GE
2. Pay Them Well
The number one incentive for drivers to do well is compensation. It is a great idea to set up incentive or referral programs that allow drivers to make more money or commission on new business. According to HireRight, the top four approaches to retain drivers are increasing pay (52%), upgrading equipment (47%), performance-based bonuses (45%), and recognition/reward programs (44%). As you grow as a business your drivers should see the benefits because they are the foundation of your company. Find creative ways to reward your drivers for solid performance and your business will grow.
3. Align Them with Your Business Goals
To feel fulfilled in their role, employees need to understand what they are working for as a company. We believe one of the best things you can do for your drivers is let them share the victory of growth and winning new business. As your sales team closes new business, your whole team, including your drivers should share the excitement. Keeping the whole sales process transparent is great for your whole team as it keeps everyone involved and enthusiastic about growing as a business.