Forest Coatings

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Campaign Success Story

Forest Coatings is a distributor and applicator of waterproofing products and decorative coatings. There waterproofing products are used in new construction, repair projects, underground garages, elevator pits, flat roofs, sloped roofs, balconies, bathrooms, pools and tunnels.

Business Challenges

• Big Business found: A lead submitted by one of our Gophers resulted in a massive contract client for Forest Coatings.
• Top executives were now able to approve and close solid leads from their desk.
• Created a solid network of “Gophers” to locate new relevant business keeping their sales funnel full.

Benefits

• Forest Coatings needed to find and pre-qualify highly relevant leads.
• Time management:Super busy executives needed inbound qualification without having to visit every site.
• Wanted to reward friends and family for finding new business in a formal, organized, and engaging manner.
• Looking for an effective way to close business from the frontline.

Our Solution

Forest Coatings needed a way to increase their funnel with fresh relevant leads. However, executives were very busy and did not have time to locate businesses that required their specific service. Gopher Leads enabled them to get new leads every day by licensing a small team of Gopher’s to capture relevant business opportunities around the city. Top management was now able to log into the web platform and see the plethora of leads submitted and geo-tagged from across the city. Not only this but Forest Coatings was now able to reward friends and family for finding new business in a formal, organized, and engaging manner.

“Using Gopher Leads has been amazing, my guys in the field have been visiting potential client sites while I close them from my desk”
-Dave H, VP Sales