Canada Fibers – Urban Waste Recycling provides customers with integrated environmental solutions.
To gain higher sales momentum and increase pipeline activity, a division of Canada Fibers, Urban Waste Recycling engaged Gopher Leads to roll out a frontline driver lead program in 2016.
- Revenue growth: in a small upstart division
- Increase route density (more on-route pick ups to increase profitability)
- Bridge communication between the sales and service delivery teams
- Flexible and smooth integration into existing IT infrastructure.
“Gopher Leads brought us together as a company. Results have been amazing too – we’re closing at over double the industry average ”
Senior Business Dev. Manager
Urban Waste Recycling
- Higher employee engagement: In just the first month, 70 quality leads submitted, 8 proposals sent, resulting in 2 new deals won
- Drivers and salespeople built excellent camaraderie, strengthened communication across the whole company
- On average an extra 124 qualified leads per month
- Increased driver satisfaction and retention