Canada Fibers




Gopher Leads Helps Urban Waste Grow New Business Revenue While Making Drivers Happier

Canada Fibers – Urban Waste Recycling provides customers with integrated environmental solutions.

To gain higher sales momentum and increase pipeline activity, a division of Canada Fibers, Urban Waste Recycling engaged Gopher Leads to roll out a frontline driver lead program in 2016.

Key Objectives

- Revenue growth: in a small upstart division

- Increase route density (more on-route pick ups to increase profitability)

- Bridge communication between the sales and service delivery teams

- Flexible and smooth integration into existing IT infrastructure.

“Gopher Leads brought us together as a company. Results have been amazing too – we’re closing at over double the industry average ”


Dawn Kerr
Senior Business Dev. Manager
Urban Waste Recycling

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Score Card & Findings

- Higher employee engagement: In just the first month, 70 quality leads submitted, 8 proposals sent, resulting in 2 new deals won

- Drivers and salespeople built excellent camaraderie, strengthened communication across the whole company

- On average an extra 124 qualified leads per month

- Increased driver satisfaction and retention